Nike Free: The Classic of Sport Shoes

Description

In 1978, the “Blue Ribbon Sports” (Blue Ribbon Sports) company officially changed its name to: air nike.Nike because can fully grasp the young people’s demand for sports leisure shoes, understand their psychological desire, life and reality to develop rao creative new products, the dissemination of appeal and sales promotion activities, from beginning to end is standing in creating consumer trend of the market, Nike (Nike), the world’s first not wave get hollow reputation. In 1980, Nike occupy about 50% market share in the United States, preliminary than adidas sneakers industry in the United States to sit. From then on, chaussure nike began to implement aggressive marketing campaigns, sign up top athletes.In October 1982, in New York city marathon broadcast of the season, the first Nike (Nike) brand national broadcast television advertising. The TV ads from Wieden + Kennedy company (based in Poland, in April 1982, just a new advertising company), followed by Wieden + Kennedy to Nike brand constantly create more creative print ads and TV ads, Wieden + Kennedy. Advertising company is still Nike primary cooperative advertising company. In 1988, founder Dan Wieden + Kennedy advertising company wyden (Dan Wieden) for Nike a new round of advertising has created a “Just Do It” (Just Do It) a loud slogans. foot locker nike “Just Do It” (Just Do It) is the famous Advertising s magazine (marketer) rated as one of the best five Advertising slogans in the 20th century, this time, nike lunarglide Advertising case is recorded into the Smithsonian also (Smithsonian Institution) tutorial. In 1984, Nike signed a five-year contract with Jordan, also includes the conditions of given to Jordan Nike stocks, and with unprecedented courtesy – used on air max 1 shoes Jordan’s name. Jordan’s combined total value is as high as $1 million a year.The price is as 5 times as the adidas or converse the sums of money. Adidas and converse thought Jordan but is a matter of products again, but I didn’t think he’ll make a market strategy and the core of the entire sports shoes, sportswear line. “Fortune” magazine has published an eye-catching, that is nike hyperfuse financial situation at that time, sign a contract so it’s a big mistake. Results proved that Nike and Jordan’s the collaboration is a “victory”, thanks in large part to Jordan, he is beyond many people expected. Jordan’s impact on Nike is huge. Jordan, prestige, condensed the vitality superb competitive level and the exciting sports spirit, make the Nike to the circle of running shoes, basketball prevails in America just started. Almost overnight, even if you don’t look from sales, air max 90 has become the leading product of high-grade basketball shoes.